There are several platforms for your blog. You can opt to pay for one or to use one of the many free platforms. Below is a short description of various platforms and an idea of why one platform may be better for your blog than another.
Blogger is free. That is the first and foremost benefit of this host for your new blog. The next benefit is that Blogger is connected to Google, so most likely you can get started easily if you already have a Google email. The tools and design options are limited, but as a platform for a first blog this has a lot of advantages for this same reason.
This is a minimal platform, available as software or as a hosted option. There is not setup required if you use the hosted option, and it is fast and easy to use. You can focus on the written content and skip the technical side of blogging. However, this does not allow extensions or much interaction with the readers. For the software version, the installation is pretty involved and complex.
This option requires a web domain and hosting. It is an open-source software content management system. This means you need to know coding to do well with the system, but the benefit is that you are not limited in style or design tools. There are countless templates and extensions that can be used in this system, which really opens the possibilities in the blogging world.
Medium does not require knowledge of coding or any setup to use. On the plus side, this platform allows you to focus on the craft of writing without having to deal with technical issues. On the downside, when you want to go elsewhere, you lose followers. This is because your audience belongs to Medium. Also, you cannot run ads on your own to make money with this platform.
This platform offers a free option to allow you to try before you buy, while it has set up that does not require knowledge of coding. Meanwhile, you can create your blog using drag and drop features. However, this keeps the features limited. Also, integration with another platform is very difficult.
Wix has quick and easy setup, provides numerous templates and access to other apps while allowing for drag and drop blog creation for those who aren’t code-savvy. This platform does not allow you to change templates later. What you choose is what you have for the long-term. This is a good choice for small businesses.
WordPress is probably the best-known and most popular platform out there. It provides access and control for all aspects of the blog, has thousands of themes available, allows you to change the template if you want to do so and has thousands of plugins.
The downside of WordPress is that you need to have coding knowledge and have to make sure your backups and security are in place.
Starting a blog means making decisions, weighing your needs versus the various platforms out there and making sure you are ready to meet your goals. Choosing one of the platforms listed above can help you get going and skip a lot of the issues novice bloggers run into. Give yourself the advantage by working with a tested and true platform for your blog.